Use strategic plan survey results to strengthen and diversify your club.
The 2014 strategic plan survey provided feedback from over 10,000 Rotarians on the most important issues facing clubs now and in the next 10 years.
The survey results confirm that the three interrelated priorities of Rotary’s strategic plan — supporting and strengthening clubs, focusing and increasing humanitarian service, and enhancing public image and awareness — continue to reflect the major issues that concern Rotary members worldwide:
  • Membership recruitment and retention
  • Membership diversity
  • Innovation, modernization, flexibility, and simplification of processes and rules.
 
You can use the survey results to strengthen and invigorate your club. Begin by doing an assessment of your club, focusing on membership growth, diversity, and retention. Use the assessment to determine the issues that are most important to your members.
 
Research the diversity of your community and see how well your club reflects those demographics. The survey showed that many Rotarians feel their clubs don’t reflect the diversity of their community. Create strategies to attract members from underrepresented groups.
 
Conduct professional development events and pair younger members with older mentors to foster networking opportunities. Around 20 percent of survey respondents indicated that they would like more opportunities for networking and more efforts to involve new members. Engage members with meaningful projects, and immediately inform them of projects your club is undertaking.
 
Post your projects on Rotary Showcase.
 
Ask your new members about their interests, ask them to serve on appropriate committees, and discuss their interest in club leadership positions.
 
Look for ways to create more innovation and flexibility for your members by reviewing your club’s rules and traditions. Rather than emphasizing perfect attendance, focus on engaging members. Determine attitudes about your club dues and cost of meals, and consider reducing expenses if possible.
 
Create a strategic plan for your club, and track the progress toward annual and long-term goals using Rotary Club Central. The survey results indicated that clubs following a strategic plan are healthier and stronger.
 
PDG Tim Moore – District 9820 Membership Chair
From Rotary Leader, March 2015, Volume 5 Issue 5